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Comparison Earnest Analytics vs. Insighta Data, Analytics and Insights Vendor Comparison

Earnest Analytics and Insighta are Data, Analytics and Insights vendors.

earnestanalytics.com
Earnest Analytics Transforms raw data into actionable consumer insights They focus on Customer & Market Intelligence.

insighta.io
Insighta Tracks ad performance using advanced analytics. They focus on Performance & Attribution Analytics, AI & Predictive Intelligence and Long-Term Media...

Earnest Analytics or Insighta?
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Earnest Analytics

"Transforms raw data into actionable consumer insights"
Focused on Customer & Market Intelligence .
Earnest Analytics helps marketers by using comprehensive consumer data sources to predict trends, benchmark competitors, and track performance. It provides real shopper data, cutting down on guesswork and offering a clear view into customer behaviors and market changes. A toolbox for informed, data-driven decision-making without unnecessary complications.

Key Features & Benefits

High accuracy revenue predictions
Earnest Analytics claims that their data has a 90% accuracy rate for revenue surprises, setting them apart in the market.
Analyst-validated data context
Earnest Analytics claims that their industry expert analysts track and validate data for skews, offering more than just numbers.
Real-time consumer insights
Earnest Analytics claims their data allows for real-time marketing and merchandising adjustments, avoiding reliance on quarterly reports.

Insighta

"Tracks ad performance using advanced analytics."
Focused on Performance & Attribution Analytics, AI & Predictive Intelligence and Long-Term Media Impact .
Insighta gives marketers a clear picture of advertising effectiveness. It links costs directly to conversions, focusing on future customer value. Instead of last-touch attribution, it uses multi-touch analysis for a fuller view. Its data platform centralizes insights, helping marketers allocate budget smarter for long-term growth.

Key Features & Benefits

Advanced Analytics & AI
Insighta claims that their advanced analytics and AI capabilities provide deep insights into the customer journey and help maximize ROAS.
Improved Ad Efficiency
Insighta claims that they maximize ad portfolio performance by reallocating budget to top-performing campaigns using a proprietary decision matrix.
Cost and Time Savings
Insighta claims that their software offers significant cost and time savings over building in-house technology and buying expensive CDP platforms.
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