Blurbs
comparison of Publitas and Zitcha
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Publitas and Zitcha
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Publitas
"Shoppable digital catalogs to convert online shoppers."
Focused on
Creative Automation & Content
.
Publitas helps marketers create dynamic shoppable digital catalogs that engage shoppers. It integrates with product feeds to generate interactive media, which can be distributed across channels. Readers can browse, engage, and buy directly from the catalog, turning a static experience into an evolving sales channel.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Media & Entertainment
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
IP Address
Location
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
Consumer Messaging
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Tiered pricing
Custom contract pricing
AI-powered design tools
Publitas claims that its AI-powered design tools enable advanced content creation, allowing users to generate shoppable content from product feeds and operator rules while managing brand, look, and feel.
Real-time A/B testing
Publitas claims that its platform allows for easy preparation and launch of multivariant experiments, enabling the identification of winning variants through its dashboard or preferred analytics platforms.
Data-driven personalization
Publitas claims that its platform offers data-driven decision-making and hyper-personalization through AI data analysis, optimizing the shopping experience for each customer.
Zitcha
"Unifies retail media for seamless campaign management."
Focused on
Retail Media Tech & Ad Optimization
.
Zitcha empowers marketers to manage retail media campaigns across onsite, offsite, and in-store. It provides a single platform for planning, delivering, and reporting ad campaigns. Say goodbye to fragmented tools; Zitcha's unified system streamlines operations and maximizes campaign visibility and reach. It's built for complex retail media environments.
One-stop control center
Zitcha claims that their end-to-end control center consolidates all retail media operations, eliminating disparate systems.
Comprehensive media network support
Zitcha claims that their platform supports campaigns across multiple channels—online, offline, and in-store.
Flexibility and dynamic management
Zitcha claims to offer dynamic ad placement and customizable branding for effective retail media management.