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Comparison Criteo vs. Pear Retail Media Vendor Comparison

Criteo and Pear are Retail Media vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimizat...

pearcommerce.com
Pear Connects digital ads directly to retailer carts. They focus on Retail Performance & Commerce Attribution.

Criteo or Pear?
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Pear

"Connects digital ads directly to retailer carts."
Focused on Retail Performance & Commerce Attribution .
Pear Commerce makes retail media shoppable by connecting ads to retailer carts with one-click, improving the path to purchase. Daily inventory checks ensure products are available, keeping consumers on track. Marketers get visibility into campaign performance with click-level data, enabling immediate shifts for better results.

Key Features & Benefits

Daily inventory updates
Pear Commerce claims that their proprietary inventory scanning provides daily, if not real-time, updates, ensuring accurate shoppable tools.
Unmatched retail reach
Pear Commerce claims that they scan inventory at 3,000+ retailers, 60x more than the industry standard, enabling local purchase paths.
Detailed click-level insights
Pear Commerce claims that their non-batched, session-level data enables brands to optimize based on real-time sales-driving insights.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimization and Retargeting .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-driven advertising advantage
Criteo claims that its AI-powered technology delivers unparalleled performance by learning from shoppers for 18 years.
Extensive commerce data connectivity
Criteo claims that its platform connects with over 17,000 brands and agencies, maximizing demand with commerce data.
Real-time ad personalization
Criteo claims that Dynamic Creative Optimization+ provides true real-time ad personalization for effective targeting.
Compare all Retail Media Vendors Head-to-Head