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Comparison Criteo vs. Pear Retail Media Vendor Comparison

Criteo and Pear are Retail Media vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce and AI-Powered Bidding & Optimi...

pearcommerce.com
Pear Connects digital ads directly to retailer carts. They focus on Retail Performance & Commerce Attribution.

Criteo or Pear?
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Pear

"Connects digital ads directly to retailer carts."
Focused on Retail Performance & Commerce Attribution .
Pear Commerce makes retail media shoppable by connecting ads to retailer carts with one-click, improving the path to purchase. Daily inventory checks ensure products are available, keeping consumers on track. Marketers get visibility into campaign performance with click-level data, enabling immediate shifts for better results.

Key Features & Benefits

Daily inventory updates
Pear Commerce claims that their proprietary inventory scanning provides daily, if not real-time, updates, ensuring accurate shoppable tools.
Unmatched retail reach
Pear Commerce claims that they scan inventory at 3,000+ retailers, 60x more than the industry standard, enabling local purchase paths.
Detailed click-level insights
Pear Commerce claims that their non-batched, session-level data enables brands to optimize based on real-time sales-driving insights.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce and AI-Powered Bidding & Optimization .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-powered personalization
Criteo claims that their AI-powered technology delivers hyper-personalized ads and product recommendations to drive better results.
Largest commerce dataset
Criteo claims that they have access to the world's largest open commerce dataset, allowing them to better understand and reach shoppers.
Commerce media expertise
Criteo claims to be the leading commerce media platform, connecting brands with retailers and premium publishers on the open internet.
Compare all Retail Media Vendors Head-to-Head