Blurbs
comparison of Kroger Precision Marketing and Connexity
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Kroger Precision Marketing and Connexity
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Kroger Precision Marketing
"Provides targeted retail media advertising solutions"
Focused on
Retailer-Hosted Media Networks
.
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.
Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
Connexity
"Connecting top retailers with new customers consistently"
Focused on
Retail Performance & Commerce Attribution
.
Connexity helps marketers by optimizing exposure across the open web for new and existing customers. They create direct relationships and custom integrations with traffic sources, delivering incremental sales and meeting performance goals. Campaigns are fully managed by experienced analysts, ensuring a streamlined and effective approach to digital marketing.
Generates substantial new sales
Connexity claims that it generates $5B in new sales annually for top retailers, ensuring guaranteed delivery on performance targets.
Optimizes exposure effectively
Connexity claims that direct relationships and integrations power their ability to optimize exposure in the open web, targeting new and existing customers.
Offers unmatched ROI
Connexity claims that its platform guarantees performance that meets or exceeds ROAS or COS targets, driven by leading edge technology.