Blurbs Logo

Comparison Criteo vs. Walmart Connect Retail Media Vendor Comparison

Criteo and Walmart Connect are Retail Media vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce and AI-Powered Bidding & Optimi...

walmartconnect.com
Walmart Connect Connect advertisers directly to Walmart customers nationwide They focus on Retailer-Hosted Media Networks.

Criteo or Walmart Connect?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce and AI-Powered Bidding & Optimization .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-powered personalization
Criteo claims that their AI-powered technology delivers hyper-personalized ads and product recommendations to drive better results.
Largest commerce dataset
Criteo claims that they have access to the world's largest open commerce dataset, allowing them to better understand and reach shoppers.
Commerce media expertise
Criteo claims to be the leading commerce media platform, connecting brands with retailers and premium publishers on the open internet.

Walmart Connect

"Connect advertisers directly to Walmart customers nationwide"
Focused on Retailer-Hosted Media Networks .
Walmart Connect enables advertisers to leverage Walmart’s vast customer data and reach. By integrating ads across online and physical stores, it offers a comprehensive way to track customer behavior and campaign results. This closed-loop system helps advertisers see the direct impact on sales, optimizing engagement and performance.

Key Features & Benefits

Proprietary customer data insights
Walmart Connect claims that it leverages Walmart's proprietary customer data to deliver customer-centric advertising solutions.
Closed-loop measurement capabilities
Walmart Connect claims that its closed-loop measurement system provides a holistic view of customer behavior across online and in-store channels, enabling measurable results.
Omnichannel advertising opportunities
Walmart Connect claims that it offers a range of advertising solutions across Walmart's website, app, in-store, and offsite media channels, enabling brands to connect with customers through various touchpoints.
Compare all Retail Media Vendors Head-to-Head