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Comparison Target Roundel vs. Instacart Retail Media Vendor Comparison

Target Roundel and Instacart are Retail Media vendors.

roundel.com
Target Roundel Connect brands with high-intent Target shoppers. They focus on Retailer-Hosted Media Networks.

instacart.com
Instacart Connects buyers with personal grocery shoppers online They focus on Retailer-Hosted Media Networks.

Target Roundel or Instacart?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Target Roundel

"Connect brands with high-intent Target shoppers."
Focused on Retailer-Hosted Media Networks .
Roundel helps marketers by leveraging Target's vast shopper data. It connects brands with high-intensity audiences through precise ad placements. Whether it's in-store or online, via display, search, social, or CTV, marketers tap into the Target audience's journey, turning browsing into buying with strategic touchpoints.

Instacart

"Connects buyers with personal grocery shoppers online"
Focused on Retailer-Hosted Media Networks .
Instacart links consumers with personal shoppers to pick and deliver groceries from local retailers. Customers order online, track real-time shopping progress, and manage delivery preferences. Contactless delivery, curbside pickup, and communication options make it an adaptable solution for today’s shifting retail environment.

Key Features & Benefits

Largest online grocery marketplace
Instacart claims that they are the largest online grocery marketplace in North America with access to 1 billion products.
Widest store coverage available
Instacart claims that they serve 14,000 cities and partner with 80,000 stores across U.S. and Canada.
Personal shopper communication feature
Instacart claims that customers can chat with personal shoppers for choosing replacements and tracking orders.
Compare all Retail Media Vendors Head-to-Head