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Comparison Footprints AI vs. Connexity Data, Analytics and Insights Vendor Comparison

Footprints AI and Connexity are Retail Media vendors.

footprints-ai.com
Footprints AI Bridges digital and in-store retail media effortlessly. They focus on Retail & Merchandising Optimization and Retail Performance & Commerce Attribution.

connexity.com
Connexity Connecting top retailers with new customers consistently They focus on Retail Performance & Commerce Attribution.

Footprints AI or Connexity?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Footprints AI

"Bridges digital and in-store retail media effortlessly."
Focused on Retail & Merchandising Optimization and Retail Performance & Commerce Attribution .
Footprints AI simplifies retail media by connecting digital simplicity with in-store complexity. Through precise targeting, brands can impact shopper decisions both online and offline. The platform ensures crystal-clear sales impact, making retail media as straightforward as buying digital ads, while leveraging real-world shopping behaviors.

Key Features & Benefits

Advanced AI capabilities
Footprints AI claims that their proprietary AI technology enables them to monetize retail data at scale by leveraging data models, generative AI, and behavioral profiling.
Omnichannel delivery
Footprints AI claims that they offer omnichannel delivery of targeted ads across in-store, on-site, and off-site channels, enabling seamless customer engagement.
Rapid deployment
Footprints AI claims that they can launch a retailer's retail media network in just 3 months, compared to the industry standard of 3 years.

Connexity

"Connecting top retailers with new customers consistently"
Focused on Retail Performance & Commerce Attribution .
Connexity helps marketers by optimizing exposure across the open web for new and existing customers. They create direct relationships and custom integrations with traffic sources, delivering incremental sales and meeting performance goals. Campaigns are fully managed by experienced analysts, ensuring a streamlined and effective approach to digital marketing.

Key Features & Benefits

Generates substantial new sales
Connexity claims that it generates $5B in new sales annually for top retailers, ensuring guaranteed delivery on performance targets.
Optimizes exposure effectively
Connexity claims that direct relationships and integrations power their ability to optimize exposure in the open web, targeting new and existing customers.
Offers unmatched ROI
Connexity claims that its platform guarantees performance that meets or exceeds ROAS or COS targets, driven by leading edge technology.
Compare all Retail Media Vendors Head-to-Head