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Comparison Criteo vs. Connexity Retail Media Vendor Comparison

Criteo and Connexity are Retail Media vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce and AI-Powered Bidding & Optimi...

connexity.com
Connexity Connecting top retailers with new customers consistently They focus on Retail Performance & Commerce Attribution.

Criteo or Connexity?
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Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce and AI-Powered Bidding & Optimization .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-powered personalization
Criteo claims that their AI-powered technology delivers hyper-personalized ads and product recommendations to drive better results.
Largest commerce dataset
Criteo claims that they have access to the world's largest open commerce dataset, allowing them to better understand and reach shoppers.
Commerce media expertise
Criteo claims to be the leading commerce media platform, connecting brands with retailers and premium publishers on the open internet.

Connexity

"Connecting top retailers with new customers consistently"
Focused on Retail Performance & Commerce Attribution .
Connexity helps marketers by optimizing exposure across the open web for new and existing customers. They create direct relationships and custom integrations with traffic sources, delivering incremental sales and meeting performance goals. Campaigns are fully managed by experienced analysts, ensuring a streamlined and effective approach to digital marketing.

Key Features & Benefits

Generates substantial new sales
Connexity claims that it generates $5B in new sales annually for top retailers, ensuring guaranteed delivery on performance targets.
Optimizes exposure effectively
Connexity claims that direct relationships and integrations power their ability to optimize exposure in the open web, targeting new and existing customers.
Offers unmatched ROI
Connexity claims that its platform guarantees performance that meets or exceeds ROAS or COS targets, driven by leading edge technology.
Compare all Retail Media Vendors Head-to-Head