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Comparison Target Roundel vs. Pear Retail Media Vendor Comparison

Target Roundel and Pear are Retail Media vendors.

roundel.com
Target Roundel Connect brands with high-intent Target shoppers. They focus on Retailer-Hosted Media Networks.

pearcommerce.com
Pear Connects digital ads directly to retailer carts. They focus on Retail Performance & Commerce Attribution.

Target Roundel or Pear?
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Pear

"Connects digital ads directly to retailer carts."
Focused on Retail Performance & Commerce Attribution .
Pear Commerce makes retail media shoppable by connecting ads to retailer carts with one-click, improving the path to purchase. Daily inventory checks ensure products are available, keeping consumers on track. Marketers get visibility into campaign performance with click-level data, enabling immediate shifts for better results.

Key Features & Benefits

Daily inventory updates
Pear Commerce claims that their proprietary inventory scanning provides daily, if not real-time, updates, ensuring accurate shoppable tools.
Unmatched retail reach
Pear Commerce claims that they scan inventory at 3,000+ retailers, 60x more than the industry standard, enabling local purchase paths.
Detailed click-level insights
Pear Commerce claims that their non-batched, session-level data enables brands to optimize based on real-time sales-driving insights.

Target Roundel

"Connect brands with high-intent Target shoppers."
Focused on Retailer-Hosted Media Networks .
Roundel helps marketers by leveraging Target's vast shopper data. It connects brands with high-intensity audiences through precise ad placements. Whether it's in-store or online, via display, search, social, or CTV, marketers tap into the Target audience's journey, turning browsing into buying with strategic touchpoints.
Compare all Retail Media Vendors Head-to-Head