Blurbs Logo

Comparison Kroger Precision Mktg vs. Pear Retail Media Vendor Comparison

Kroger Precision Mktg and Pear are Retail Media vendors.

krogerprecisionmarketing.com
Kroger Precision Mktg Provides targeted retail media advertising solutions They focus on Retailer-Hosted Media Networks.

pearcommerce.com
Pear Connects digital ads directly to retailer carts. They focus on Retail Performance & Commerce Attribution.

Kroger Precision Mktg or Pear?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Pear

"Connects digital ads directly to retailer carts."
Focused on Retail Performance & Commerce Attribution .
Pear Commerce makes retail media shoppable by connecting ads to retailer carts with one-click, improving the path to purchase. Daily inventory checks ensure products are available, keeping consumers on track. Marketers get visibility into campaign performance with click-level data, enabling immediate shifts for better results.

Key Features & Benefits

Daily inventory updates
Pear Commerce claims that their proprietary inventory scanning provides daily, if not real-time, updates, ensuring accurate shoppable tools.
Unmatched retail reach
Pear Commerce claims that they scan inventory at 3,000+ retailers, 60x more than the industry standard, enabling local purchase paths.
Detailed click-level insights
Pear Commerce claims that their non-batched, session-level data enables brands to optimize based on real-time sales-driving insights.

Kroger Precision Mktg

"Provides targeted retail media advertising solutions"
Focused on Retailer-Hosted Media Networks .
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.

Key Features & Benefits

Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
Compare all Retail Media Vendors Head-to-Head