Blurbs
comparison of Kroger Precision Marketing and Zeropark
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Kroger Precision Marketing and Zeropark
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Kroger Precision Marketing
"Provides targeted retail media advertising solutions"
Focused on
Retailer-Hosted Media Networks
.
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.
Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
Zeropark
"Connect brands with high-intent consumers efficiently."
Focused on
Retail Media Tech & Ad Optimization
.
Zeropark helps brands tap into high-intent consumer moments through a global ad exchange. By skipping third-party cookies, it offers precise ad placements and transparent campaign management. Brands can reach consumers optimally along their buying journey, pushing past conventional channels and enhancing campaign performance with targeted media categories.
Cookieless advertising solutions
Zeropark claims that its cookieless advertising solutions drive incremental performance and growth for brands.
Transparency of Demand and Supply
Zeropark claims that it provides fair conditions with transparent supply, boosting advertiser confidence in their investments.
Bespoke Support
Zeropark claims that its ad-tech experts offer tailored solutions to maximize brand reach and traffic monetization.