Blurbs
comparison of Criteo and Perpetua
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Criteo and Perpetua
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Criteo
"Connect commerce and media for retail success."
Focused on
Retail Media Tech & Ad Optimization
.
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.
AI-powered personalization
Criteo claims that their AI-powered technology delivers hyper-personalized ads and product recommendations to drive better results.
Largest commerce dataset
Criteo claims that they have access to the world's largest open commerce dataset, allowing them to better understand and reach shoppers.
Commerce media expertise
Criteo claims to be the leading commerce media platform, connecting brands with retailers and premium publishers on the open internet.
Perpetua
"Optimizes retail media ads for incremental growth."
Focused on
Marketplace Advertising and Marketing, Marketplace Analytics and Performance and Retail Media Tech & Ad Optimization
.
Perpetua helps marketers meticulously manage ad performance on platforms like Amazon and Walmart. Its software provides automation, ensuring campaigns stay efficient and aligned with strategy. Flexible reporting tools offer clear insights, simplifying complex data to help businesses refine ad spend and boost market visibility.
Enhanced advertising efficiency
Perpetua claims that their software optimizes ad performance and drives incremental growth efficiently on major marketplaces.
Precision and control
Perpetua claims that their solution offers full transparency, allowing businesses to control ad spending for true growth.
Comprehensive performance insights
Perpetua claims that their customizable reporting tools provide deep insights into product and category performance.