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Comparison Koddi vs. Kroger Precision Mktg Retail Media Vendor Comparison

Koddi and Kroger Precision Mktg are Retail Media vendors.

koddi.com
Koddi Programmatic ad solutions for commerce media companies They focus on Retail Media Tech & Ad Optimization.

krogerprecisionmarketing.com
Kroger Precision Mktg Provides targeted retail media advertising solutions They focus on Retailer-Hosted Media Networks.

Koddi or Kroger Precision Mktg?
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Koddi

"Programmatic ad solutions for commerce media companies"
Focused on Retail Media Tech & Ad Optimization .
Koddi helps marketers navigate the complex commerce media landscape by offering flexible advertising solutions. Their platform supports a wide array of ad formats, including display, native, and video. Koddi's focus is on giving advertisers control and flexibility, allowing them to optimize campaigns across retail and other verticals efficiently.

Key Features & Benefits

AI-powered ad technology
Koddi claims that its AI-powered ad technology optimizes performance across channels, driving revenue growth and profitability for marketplaces.
First-party data utilization
Koddi claims that its platforms utilize first-party data to enhance the shopping experience for users and optimize performance for advertisers.
Comprehensive commerce media solutions
Koddi claims to offer a comprehensive suite of software and services that power commerce media for any advertiser, marketplace, or industry.

Kroger Precision Mktg

"Provides targeted retail media advertising solutions"
Focused on Retailer-Hosted Media Networks .
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.

Key Features & Benefits

Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
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