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Comparison Criteo vs. Koddi Retail Media Vendor Comparison

Criteo and Koddi are Retail Media vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimizat...

koddi.com
Koddi Programmatic ad solutions for commerce media companies They focus on Retail Media Tech & Ad Optimization.

Criteo or Koddi?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Koddi

"Programmatic ad solutions for commerce media companies"
Focused on Retail Media Tech & Ad Optimization .
Koddi helps marketers navigate the complex commerce media landscape by offering flexible advertising solutions. Their platform supports a wide array of ad formats, including display, native, and video. Koddi's focus is on giving advertisers control and flexibility, allowing them to optimize campaigns across retail and other verticals efficiently.

Key Features & Benefits

AI-powered ad technology
Koddi claims that its AI-powered ad technology optimizes performance across channels, driving revenue growth and profitability for marketplaces.
First-party data utilization
Koddi claims that its platforms utilize first-party data to enhance the shopping experience for users and optimize performance for advertisers.
Comprehensive commerce media solutions
Koddi claims to offer a comprehensive suite of software and services that power commerce media for any advertiser, marketplace, or industry.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimization and Retargeting .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-driven advertising advantage
Criteo claims that its AI-powered technology delivers unparalleled performance by learning from shoppers for 18 years.
Extensive commerce data connectivity
Criteo claims that its platform connects with over 17,000 brands and agencies, maximizing demand with commerce data.
Real-time ad personalization
Criteo claims that Dynamic Creative Optimization+ provides true real-time ad personalization for effective targeting.
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