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Comparison Koddi vs. Instacart Retail Media Vendor Comparison

Koddi and Instacart are Retail Media vendors.

koddi.com
Koddi Programmatic ad solutions for commerce media companies They focus on Retail Media Tech & Ad Optimization.

instacart.com
Instacart Connects buyers with personal grocery shoppers online They focus on Retailer-Hosted Media Networks.

Koddi or Instacart?
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Koddi

"Programmatic ad solutions for commerce media companies"
Focused on Retail Media Tech & Ad Optimization .
Koddi helps marketers navigate the complex commerce media landscape by offering flexible advertising solutions. Their platform supports a wide array of ad formats, including display, native, and video. Koddi's focus is on giving advertisers control and flexibility, allowing them to optimize campaigns across retail and other verticals efficiently.

Key Features & Benefits

AI-powered ad technology
Koddi claims that its AI-powered ad technology optimizes performance across channels, driving revenue growth and profitability for marketplaces.
First-party data utilization
Koddi claims that its platforms utilize first-party data to enhance the shopping experience for users and optimize performance for advertisers.
Comprehensive commerce media solutions
Koddi claims to offer a comprehensive suite of software and services that power commerce media for any advertiser, marketplace, or industry.

Instacart

"Connects buyers with personal grocery shoppers online"
Focused on Retailer-Hosted Media Networks .
Instacart links consumers with personal shoppers to pick and deliver groceries from local retailers. Customers order online, track real-time shopping progress, and manage delivery preferences. Contactless delivery, curbside pickup, and communication options make it an adaptable solution for today’s shifting retail environment.

Key Features & Benefits

Largest online grocery marketplace
Instacart claims that they are the largest online grocery marketplace in North America with access to 1 billion products.
Widest store coverage available
Instacart claims that they serve 14,000 cities and partner with 80,000 stores across U.S. and Canada.
Personal shopper communication feature
Instacart claims that customers can chat with personal shoppers for choosing replacements and tracking orders.
Compare all Retail Media Vendors Head-to-Head