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Comparison Instacart vs. Axonet Retail Media Vendor Comparison

Instacart and Axonet are Retail Media vendors.

instacart.com
Instacart Connects buyers with personal grocery shoppers online They focus on Retailer-Hosted Media Networks.

axonet.io
Axonet Centralizes C-store shopper data for CPG marketing. They focus on Non-retailer Specific Networks and Shopper Marketing Data.

Instacart or Axonet?
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Axonet

"Centralizes C-store shopper data for CPG marketing."
Focused on Non-retailer Specific Networks and Shopper Marketing Data .
Axonet takes thousands of C-store data points and organizes them into a single network. CPGs can easily tap into this consolidated data to create scalable, meaningful marketing offers. This allows brands to connect with what used to be a hard-to-reach audience, in ways that drive sales and loyalty.

Key Features & Benefits

Effective, scalable marketing channel
Axonet claims that CPGs can deliver impactful promotions to C-store customers and boost sales significantly with their network.
Influences C-store guest loyalty
Axonet claims that their solutions enhance customer satisfaction and drive loyalty with tailored, impactful promotions.
High-margin revenue opportunities
Axonet claims that C-stores can unlock profitable opportunities with targeted offers and promotions through their network.

Instacart

"Connects buyers with personal grocery shoppers online"
Focused on Retailer-Hosted Media Networks .
Instacart links consumers with personal shoppers to pick and deliver groceries from local retailers. Customers order online, track real-time shopping progress, and manage delivery preferences. Contactless delivery, curbside pickup, and communication options make it an adaptable solution for today’s shifting retail environment.

Key Features & Benefits

Largest online grocery marketplace
Instacart claims that they are the largest online grocery marketplace in North America with access to 1 billion products.
Widest store coverage available
Instacart claims that they serve 14,000 cities and partner with 80,000 stores across U.S. and Canada.
Personal shopper communication feature
Instacart claims that customers can chat with personal shoppers for choosing replacements and tracking orders.
Compare all Retail Media Vendors Head-to-Head