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Comparison Target Roundel vs. GSTV Retail Media Vendor Comparison

Target Roundel and GSTV are Retail Media vendors.

roundel.com
Target Roundel Connect brands with high-intent Target shoppers. They focus on Retailer-Hosted Media Networks.

gstv.com
GSTV Delivers video ads at gas stations nationwide. They focus on Out-of-Store Retail Media Channels and Venue-Based Digital Networks.

Target Roundel or GSTV?
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GSTV

"Delivers video ads at gas stations nationwide."
Focused on Out-of-Store Retail Media Channels and Venue-Based Digital Networks .
GSTV helps marketers reach audiences on the move by delivering targeted video ads at gas stations. This approach makes use of a daily routine—fueling up. By capturing attention during this downtime, they offer businesses a unique ad placement to boost brand visibility when consumers are attentive.

Key Features & Benefits

Engaging On-The-Go Video
GSTV claims that it is America’s most engaging on-the-go video network by delivering interactive content at gas stations.
Proven Consumer Influence
GSTV claims that its influence leads to 3.7x more consumer spending post fuel transactions, impacting purchases significantly.
Massive Nationwide Reach
GSTV claims that it connects with over 115 million monthly unique viewers across 29,000+ locations, offering huge brand impact.

Target Roundel

"Connect brands with high-intent Target shoppers."
Focused on Retailer-Hosted Media Networks .
Roundel helps marketers by leveraging Target's vast shopper data. It connects brands with high-intensity audiences through precise ad placements. Whether it's in-store or online, via display, search, social, or CTV, marketers tap into the Target audience's journey, turning browsing into buying with strategic touchpoints.
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