Blurbs
comparison of Kroger Precision Marketing and GSTV
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Kroger Precision Marketing and GSTV
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
GSTV
"Delivers video ads at gas stations nationwide."
Focused on
Out-of-Store Retail Media Channels and Venue-Based Digital Networks
.
GSTV helps marketers reach audiences on the move by delivering targeted video ads at gas stations. This approach makes use of a daily routine—fueling up. By capturing attention during this downtime, they offer businesses a unique ad placement to boost brand visibility when consumers are attentive.
Engaging On-The-Go Video
GSTV claims that it is America’s most engaging on-the-go video network by delivering interactive content at gas stations.
Proven Consumer Influence
GSTV claims that its influence leads to 3.7x more consumer spending post fuel transactions, impacting purchases significantly.
Massive Nationwide Reach
GSTV claims that it connects with over 115 million monthly unique viewers across 29,000+ locations, offering huge brand impact.
Kroger Precision Marketing
"Provides targeted retail media advertising solutions"
Focused on
Retailer-Hosted Media Networks
.
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.
Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.