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Comparison Target Roundel vs. Kroger Precision Mktg Retail Media Vendor Comparison

Target Roundel and Kroger Precision Mktg are Retail Media vendors.

roundel.com
Target Roundel Connect brands with high-intent Target shoppers. They focus on Retailer-Hosted Media Networks.

krogerprecisionmarketing.com
Kroger Precision Mktg Provides targeted retail media advertising solutions They focus on Retailer-Hosted Media Networks.

Target Roundel or Kroger Precision Mktg?
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Target Roundel

"Connect brands with high-intent Target shoppers."
Focused on Retailer-Hosted Media Networks .
Roundel helps marketers by leveraging Target's vast shopper data. It connects brands with high-intensity audiences through precise ad placements. Whether it's in-store or online, via display, search, social, or CTV, marketers tap into the Target audience's journey, turning browsing into buying with strategic touchpoints.

Kroger Precision Mktg

"Provides targeted retail media advertising solutions"
Focused on Retailer-Hosted Media Networks .
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.

Key Features & Benefits

Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
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