Blurbs
comparison of Kroger Precision Marketing and Perpetua
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Kroger Precision Marketing and Perpetua
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Kroger Precision Marketing
"Provides targeted retail media advertising solutions"
Focused on
Retailer-Hosted Media Networks
.
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.
Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
Perpetua
"Optimizes retail media ads for incremental growth."
Focused on
Marketplace Advertising and Marketing, Marketplace Analytics and Performance and Retail Media Tech & Ad Optimization
.
Perpetua helps marketers meticulously manage ad performance on platforms like Amazon and Walmart. Its software provides automation, ensuring campaigns stay efficient and aligned with strategy. Flexible reporting tools offer clear insights, simplifying complex data to help businesses refine ad spend and boost market visibility.
Enhanced advertising efficiency
Perpetua claims that their software optimizes ad performance and drives incremental growth efficiently on major marketplaces.
Precision and control
Perpetua claims that their solution offers full transparency, allowing businesses to control ad spending for true growth.
Comprehensive performance insights
Perpetua claims that their customizable reporting tools provide deep insights into product and category performance.