Blurbs Logo

Comparison RetailNext vs. Kroger Precision Mktg Retail Media Vendor Comparison

RetailNext and Kroger Precision Mktg are Retail Media vendors.

retailnext.net
RetailNext Tracks digital ads for multi-channel retailers. They focus on Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attri...

krogerprecisionmarketing.com
Kroger Precision Mktg Provides targeted retail media advertising solutions They focus on Retailer-Hosted Media Networks.

RetailNext or Kroger Precision Mktg?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

RetailNext

"Tracks digital ads for multi-channel retailers."
Focused on Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attribution Analytics and Retail & Merchandising Optimization .
Redirecting helps marketers optimize ad performance across digital channels by providing actionable insights. It streamlines ad tracking and consolidates data, allowing for more precise targeting and improved engagement. Users can effortlessly manage campaigns while staying updated on the latest trends and shifts in the marketing world to boost ROI.

Key Features & Benefits

Advanced analytics capabilities
RetailNext claims that its platform provides best-in-class insights into store performance, security, and compliance at scale with a fully integrated suite of products.
Innovative traffic solution
RetailNext claims that its Traffic 2.0 system is the most advanced traffic system ever built, accurately measuring foot traffic to stores in real-time.
Comprehensive video security
RetailNext claims that its video security solution offers high-resolution recorded video and instant access for audits, ensuring the safety of associates, customers, and merchandise.

Kroger Precision Mktg

"Provides targeted retail media advertising solutions"
Focused on Retailer-Hosted Media Networks .
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.

Key Features & Benefits

Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
Compare all Retail Media Vendors Head-to-Head