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Comparison RetailNext vs. Zeropark Retail Media Vendor Comparison

RetailNext and Zeropark are Retail Media vendors.

retailnext.net
RetailNext Tracks digital ads for multi-channel retailers. They focus on Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attri...

zeropark.com
Zeropark Connect brands with high-intent consumers efficiently. They focus on Retail Media Tech & Ad Optimization.

RetailNext or Zeropark?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

RetailNext

"Tracks digital ads for multi-channel retailers."
Focused on Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attribution Analytics and Retail & Merchandising Optimization .
Redirecting helps marketers optimize ad performance across digital channels by providing actionable insights. It streamlines ad tracking and consolidates data, allowing for more precise targeting and improved engagement. Users can effortlessly manage campaigns while staying updated on the latest trends and shifts in the marketing world to boost ROI.

Key Features & Benefits

Advanced analytics capabilities
RetailNext claims that its platform provides best-in-class insights into store performance, security, and compliance at scale with a fully integrated suite of products.
Innovative traffic solution
RetailNext claims that its Traffic 2.0 system is the most advanced traffic system ever built, accurately measuring foot traffic to stores in real-time.
Comprehensive video security
RetailNext claims that its video security solution offers high-resolution recorded video and instant access for audits, ensuring the safety of associates, customers, and merchandise.

Zeropark

"Connect brands with high-intent consumers efficiently."
Focused on Retail Media Tech & Ad Optimization .
Zeropark helps brands tap into high-intent consumer moments through a global ad exchange. By skipping third-party cookies, it offers precise ad placements and transparent campaign management. Brands can reach consumers optimally along their buying journey, pushing past conventional channels and enhancing campaign performance with targeted media categories.

Key Features & Benefits

Cookieless advertising solutions
Zeropark claims that its cookieless advertising solutions drive incremental performance and growth for brands.
Transparency of Demand and Supply
Zeropark claims that it provides fair conditions with transparent supply, boosting advertiser confidence in their investments.
Bespoke Support
Zeropark claims that its ad-tech experts offer tailored solutions to maximize brand reach and traffic monetization.
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