Blurbs Logo

Comparison M3 vs. Instacart Retail Media Vendor Comparison

M3 and Instacart are Retail Media vendors.

m-three.co
M3 Unlock new revenue with non-competitive brand partnerships. They focus on Retail Performance & Commerce Attribution.

instacart.com
Instacart Connects buyers with personal grocery shoppers online They focus on Retailer-Hosted Media Networks.

M3 or Instacart?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

M3

"Unlock new revenue with non-competitive brand partnerships."
Focused on Retail Performance & Commerce Attribution .
M3 allows retailers to create additional revenue streams by partnering with non-competing brands. This happens right within the customer’s journey on sites and emails. M3 provides control over these partnerships, ensuring seamless integration without affecting conversion rates. Setup is straightforward, allowing retailers to start quickly.

Key Features & Benefits

Unmatched brand alignment capability
M3 claims that it offers 100% share of voice and unmatched brand alignment, ensuring a highly engaged audience.
Eliminate pointless intermediaries
M3 claims that it provides exclusive, direct access to audiences with no middlemen, ensuring transparent ad placements.
Higher audience engagement rate
M3 claims that engagement is 4x higher compared to traditional publishers, delivering superior campaign effectiveness.

Instacart

"Connects buyers with personal grocery shoppers online"
Focused on Retailer-Hosted Media Networks .
Instacart links consumers with personal shoppers to pick and deliver groceries from local retailers. Customers order online, track real-time shopping progress, and manage delivery preferences. Contactless delivery, curbside pickup, and communication options make it an adaptable solution for today’s shifting retail environment.

Key Features & Benefits

Largest online grocery marketplace
Instacart claims that they are the largest online grocery marketplace in North America with access to 1 billion products.
Widest store coverage available
Instacart claims that they serve 14,000 cities and partner with 80,000 stores across U.S. and Canada.
Personal shopper communication feature
Instacart claims that customers can chat with personal shoppers for choosing replacements and tracking orders.
Compare all Retail Media Vendors Head-to-Head