Blurbs
comparison of Citrus Ads and Kroger Precision Marketing
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Citrus Ads and Kroger Precision Marketing
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Citrus Ads
"Retail media platform connecting on-site and off-site."
Focused on
Retail Media Tech & Ad Optimization
.
CitrusAd simplifies ad campaigns for retail media by merging on-site and off-site solutions. This allows ads to reach customers both on the web and in-store. The unified platform supports self-service, offering campaign design, delivery, and real-time reporting. The goal is to boost online and in-store sales simultaneously.
Kroger Precision Marketing
"Provides targeted retail media advertising solutions"
Focused on
Retailer-Hosted Media Networks
.
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.
Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.