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Comparison Citrus Ads vs. Kroger Precision Mktg Retail Media Vendor Comparison

Citrus Ads and Kroger Precision Mktg are Retail Media vendors.

citrusad.com
Citrus Ads Retail media platform connecting on-site and off-site. They focus on Retail Media Tech & Ad Optimization.

krogerprecisionmarketing.com
Kroger Precision Mktg Provides targeted retail media advertising solutions They focus on Retailer-Hosted Media Networks.

Citrus Ads or Kroger Precision Mktg?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Citrus Ads

"Retail media platform connecting on-site and off-site."
Focused on Retail Media Tech & Ad Optimization .
CitrusAd simplifies ad campaigns for retail media by merging on-site and off-site solutions. This allows ads to reach customers both on the web and in-store. The unified platform supports self-service, offering campaign design, delivery, and real-time reporting. The goal is to boost online and in-store sales simultaneously.

Kroger Precision Mktg

"Provides targeted retail media advertising solutions"
Focused on Retailer-Hosted Media Networks .
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.

Key Features & Benefits

Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
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