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Comparison Criteo vs. Amazon Advertising Retail Media Vendor Comparison

Criteo and Amazon Advertising are Retail Media and Demand Side Platforms (DSP) vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimizat...

amazon.com
Amazon Advertising Online platform for varied consumer goods. They focus on Retailer-Hosted Media Networks.

Criteo or Amazon Advertising?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimization and Retargeting .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-driven advertising advantage
Criteo claims that its AI-powered technology delivers unparalleled performance by learning from shoppers for 18 years.
Extensive commerce data connectivity
Criteo claims that its platform connects with over 17,000 brands and agencies, maximizing demand with commerce data.
Real-time ad personalization
Criteo claims that Dynamic Creative Optimization+ provides true real-time ad personalization for effective targeting.

Amazon Advertising

"Online platform for varied consumer goods."
Focused on Retailer-Hosted Media Networks .
Amazon provides an extensive range of consumer products accessible globally through its platform. It simplifies shopping by ensuring product availability and competitive pricing. Features like user reviews and recommended products assist in informed purchasing decisions. Its extensive network allows for quick delivery, ensuring a smooth buying experience for its users.
Compare all Retail Media Vendors Head-to-Head