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Comparison Criteo vs. Amazon Advertising Retail Media Vendor Comparison

Criteo and Amazon Advertising are Retail Media and Demand Side Platforms (DSP) vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimizat...

amazon.com
Amazon Advertising Transforms how you discover and shop online. They focus on Retailer-Hosted Media Networks.

Criteo or Amazon Advertising?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimization and Retargeting .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-driven advertising advantage
Criteo claims that its AI-powered technology delivers unparalleled performance by learning from shoppers for 18 years.
Extensive commerce data connectivity
Criteo claims that its platform connects with over 17,000 brands and agencies, maximizing demand with commerce data.
Real-time ad personalization
Criteo claims that Dynamic Creative Optimization+ provides true real-time ad personalization for effective targeting.

Amazon Advertising

"Transforms how you discover and shop online."
Focused on Retailer-Hosted Media Networks .
Amazon.com helps marketers navigate the crowded retail landscape with a vast selection of products, efficient supply chain management, and a robust marketplace platform. By leveraging its global logistics network and extensive data capabilities, Amazon streamlines the shopping experience, providing convenient access to a broad audience and actionable consumer insights.

Key Features & Benefits

Extensive Product Range
Amazon claims that it's the largest online retailer, offering a vast selection across numerous categories.
Convenient Shopping Experience
Amazon claims that its platform provides a seamless shopping experience with features like fast shipping and easy returns.
Global Logistics Network
Amazon claims that it uses its expansive logistics network to deliver products efficiently worldwide.
Compare all Retail Media Vendors Head-to-Head