Blurbs
comparison of Kroger Precision Marketing and M3
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Kroger Precision Marketing and M3
Learn about how these Retail Media vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Kroger Precision Marketing
"Provides targeted retail media advertising solutions"
Focused on
Retailer-Hosted Media Networks
.
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.
Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
M3
"Unlock new revenue with non-competitive brand partnerships."
Focused on
Retail Performance & Commerce Attribution
.
M3 allows retailers to create additional revenue streams by partnering with non-competing brands. This happens right within the customer’s journey on sites and emails. M3 provides control over these partnerships, ensuring seamless integration without affecting conversion rates. Setup is straightforward, allowing retailers to start quickly.
Unmatched brand alignment capability
M3 claims that it offers 100% share of voice and unmatched brand alignment, ensuring a highly engaged audience.
Eliminate pointless intermediaries
M3 claims that it provides exclusive, direct access to audiences with no middlemen, ensuring transparent ad placements.
Higher audience engagement rate
M3 claims that engagement is 4x higher compared to traditional publishers, delivering superior campaign effectiveness.