Blurbs Logo

Comparison ShopperTrak (Sensormatic) vs. Kroger Precision Mktg Retail Media Vendor Comparison

ShopperTrak (Sensormatic) and Kroger Precision Mktg are Retail Media vendors.

sensormatic.com
ShopperTrak (Sensormatic) Enhances retail operations with data-driven insights. They focus on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization.

krogerprecisionmarketing.com
Kroger Precision Mktg Provides targeted retail media advertising solutions They focus on Retailer-Hosted Media Networks.

ShopperTrak (Sensormatic) or Kroger Precision Mktg?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

ShopperTrak (Sensormatic)

"Enhances retail operations with data-driven insights."
Focused on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization .
Sensormatic turns retail data into actionable insights that improve operations and decision-making. By focusing on inventory intelligence, loss prevention, and shopper traffic analytics, they help retailers streamline operations. Their tech supports better customer experiences and improved sales through smart, predictive analytics tailored to today's retail environment.

Key Features & Benefits

Seamless Source Tagging
Sensormatic claims that their Source Tagging solution reduces shrink and increases revenue through an integrated approach with suppliers.
Inventory Intelligence Platform
Sensormatic claims their Inventory Intelligence solutions provide item-level visibility across the retail enterprise to maximize revenue.
Traffic Analytics Insights
Sensormatic claims their ShopperTrak traffic analytics enable understanding shopper patterns to enhance customer experiences and conversions.

Kroger Precision Mktg

"Provides targeted retail media advertising solutions"
Focused on Retailer-Hosted Media Networks .
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.

Key Features & Benefits

Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
Compare all Retail Media Vendors Head-to-Head