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2 Verified Clients
Zitcha empowers marketers to manage retail media campaigns across onsite, offsite, and in-store. It provides a single platform for planning, delivering, and reporting ad campaigns. Say goodbye to fragmented tools; Zitcha's unified system streamlines operations and maximizes campaign visibility and reach. It's built for complex retail media environments.
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Zitcha's Website Claims...
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One-stop control center
Zitcha claims that their end-to-end control center consolidates all retail media operations, eliminating disparate systems.
Comprehensive media network support
Zitcha claims that their platform supports campaigns across multiple channelsโonline, offline, and in-store.
Flexibility and dynamic management
Zitcha claims to offer dynamic ad placement and customizable branding for effective retail media management.
BlurbSTAR Case Study
Fisher & Paykel & Haier
Drive success with Zitcha and Meta MPA campaign.
188K+
Impressions amassed
31.14
Average $ROAS achieved
1.
Situation
Enhancing Brand Visibility and Sales
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Noel Leeming aimed to boost sales and visibility.
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Faced challenges in traditional advertising integration.
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Market Media offered Meta MPA API as a solution.
Noel Leeming, a prominent electronics retailer in New Zealand, faced the challenge of improving the brand visibility and sales of Fisher & Paykel and Haier products. Traditionally reliant on both offsite and onsite advertising channels, the retailer aimed to enhance its marketing strategies. The introduction of the Meta MPA API by The Warehouse Group's Market Media Network presented an innovative opportunity for consumer outreach. As the first global partner to use this API, the focus was on increasing exposure and driving sales through SKU-level optimization, marking a pivotal moment in advertising.
2.
Task
Implementing Innovative Advertising Solutions
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Integrate Meta MPA ad format seamlessly.
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Leverage customer interaction data for targeting.
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Enhance exposure using managed partner ads.
The task for Noel Leeming was to effectively integrate the Meta MPA Dynamic Products ad format into its existing advertising strategy. The goal was to utilize customer interaction data to optimize brand campaigns, targeting customers with high purchase intent. By analyzing customer behavior and preferences, the platform enabled precise ad targeting. This data-driven approach aimed to increase exposure, particularly leveraging the managed partner ads to tap into the brand equity of larger retailers. This was essential for smaller businesses to expand their customer base and brand recognition.
3.
Action
Executing a Unified Campaign Strategy
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Executed campaign with detailed SKU-level reporting.
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Leveraged Noel Leeming's channels for brand exposure.
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Optimized ROAS and engagement through strategic execution.
Zitcha's platform facilitated the execution of a sophisticated campaign that effectively utilized SKU-level reporting to measure and enhance ad performance. By driving insights from brand interactions, the campaign leveraged Noel Leeming's marketing channels and the Meta MPA Dynamic Products' capabilities to boost brand exposure. This involved working closely with Fisher & Paykel and Haier to showcase their product range, allowing customers to conduct thorough research and seamless purchase transactions. This strategic execution saved valuable time and resources, optimizing the Return on Ad Spend and enhancing program engagement.
4.
Result
Achieving Unprecedented Marketing Success
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Achieved impressive $ROAS from 21.87 to 40.42.
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Significant increase in brand visibility and interactions.
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Supported by efficient spending and competitive CPM rates.
The collaboration between Noel Leeming, Meta MPA, and Zitcha resulted in remarkable success. The campaign saw an impressive increase in average Return on Ad Spend ($ROAS), rising from 21.87 to 40.42, and a marked expansion in brand visibility and customer interactions. Over the campaign period, there were over 188K impressions and a substantial increase in link clicks. The success was further supported by efficient spending metrics and competitive CPM rates. This initiative demonstrated the transformative power of Zitcha's Unified Retail Media Platform in achieving significant growth for brands and retailers.
Keywords
META MPA DYNAMIC PRODUCTS
ZITCHA UNIFIED RETAIL MEDIA PLATFORM
SKU-LEVEL OPTIMIZATION
BRAND VISIBILITY
RETURN ON AD SPEND
Retail Media Q & A
Zitcha hasn't answered their category questions yet.
1.
What retail media networks and marketplaces do you have access to?
Zitcha has not completed their Blurbs FAQs
2.
Do you support both on-site (sponsored placements) and off-site (programmatic, social, CTV) retail media advertising?
Zitcha has not completed their Blurbs FAQs
3.
How does your platform handle first-party data and audience targeting across retailers?
Zitcha has not completed their Blurbs FAQs
4.
Can your platform track and attribute retail media spend to conversions, both online and in-store?
Zitcha has not completed their Blurbs FAQs
5.
How does your platform integrate with our existing MarTech stack (CDP, CRM, DMP, Google Analytics, eCommerce platform, etc.)?
Zitcha has not completed their Blurbs FAQs
6.
What level of automation and AI-driven optimization do you offer for campaign management?
Zitcha has not completed their Blurbs FAQs
7.
Do you support co-op advertising or joint media funding with retail partners?
Zitcha has not completed their Blurbs FAQs
8.
How do you handle incrementality testing and brand lift measurement?
Zitcha has not completed their Blurbs FAQs
9.
What level of reporting and real-time analytics do you provide?
Zitcha has not completed their Blurbs FAQs
10.
Can your platform help with creative production and dynamic ad personalization?
Zitcha has not completed their Blurbs FAQs