Blurbs
comparison of BlotOut and Truthset
Learn about how these Audience Data & Enhancement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of BlotOut and Truthset
Learn about how these Audience Data & Enhancement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
BlotOut
"Restores marketing signals post-cookie era accurately"
Focused on
Customer Data Infrastructure & Identity Resolution
.
Blotout helps marketers keep accurate marketing signals despite privacy changes. It provides a unique lifetime ID to recognize customers, restoring cart data and remarketing to customers who would otherwise be lost post-cookie. It offers real-time analytics and performance rebuilding with minimal code changes.
Accuracy and Compliance
Blotout claims that its lifetime ID recognizes new and returning customers with 100% accuracy while maintaining compliance with global privacy laws.
Boosting Marketing Performance
Blotout claims to boost marketing and ad performance by rebuilding signals around a lifetime ID, allowing remarketing of every site visit in real-time.
Customer Retention Solution
Blotout claims to solve the issue of returning customers showing up as anonymous by capturing their visits with just one line of code.
Truthset
"Provides accurate consumer data for marketing success."
Focused on
Customer Data Infrastructure & Identity Resolution
.
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.