Blurbs
comparison of InMarket and Audigent
Learn about how these Audience Data & Enhancement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of InMarket and Audigent
Learn about how these Audience Data & Enhancement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
InMarket
"Links brands with consumers in real time"
Focused on
Audience Targeting & Data Activation and Customer & Market Intelligence
.
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.
Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.
Audigent
"Transforms first-party data into actionable media strategies"
Focused on
Customer Data Infrastructure & Identity Resolution and Private Marketplace (PMP)
.
Audigent uses first-party data to optimize media strategies without relying on cookies. By harnessing partnerships with major publishers and data curation, Audigent enhances programmatic advertising efficiency. Its tools enable advertisers to target accurately and navigate the changing digital privacy landscape effectively.
privacy-safe identity solution
Audigent claims that its Hadron IDâ„¢ offers a future-proof, privacy-safe identity solution, ensuring interoperability without cookies.
optimized data curation
Audigent claims that its SmartPMPâ„¢, ContextualPMPâ„¢, and CognitivePMP products optimize consumer-safe data with premium inventory at scale.
unique supply-demand alignment
Audigent claims that its platform aligns supply- and demand-side technologies uniquely, optimizing media performance for digital campaigns.