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Comparison BlotOut vs. Semcasting Audience Data & Enhancement Vendor Comparison

BlotOut and Semcasting are Audience Data & Enhancement vendors.

blotout.io
BlotOut Restores marketing signals post-cookie era accurately They focus on Identity Resolution.

semcasting.com
Semcasting Privacy-compliant identity resolution without cookies They focus on Identity Resolution, Targeting & Data Activation and Data Onboarding.

BlotOut or Semcasting?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

BlotOut

"Restores marketing signals post-cookie era accurately"
Focused on Identity Resolution .
Blotout helps marketers keep accurate marketing signals despite privacy changes. It provides a unique lifetime ID to recognize customers, restoring cart data and remarketing to customers who would otherwise be lost post-cookie. It offers real-time analytics and performance rebuilding with minimal code changes.

Key Features & Benefits

Accuracy and Compliance
Blotout claims that its lifetime ID recognizes new and returning customers with 100% accuracy while maintaining compliance with global privacy laws.
Boosting Marketing Performance
Blotout claims to boost marketing and ad performance by rebuilding signals around a lifetime ID, allowing remarketing of every site visit in real-time.
Customer Retention Solution
Blotout claims to solve the issue of returning customers showing up as anonymous by capturing their visits with just one line of code.

Semcasting

"Privacy-compliant identity resolution without cookies"
Focused on Identity Resolution, Targeting & Data Activation and Data Onboarding .
Semcasting enables marketers to target and measure audiences using deterministic identity solutions without relying on cookies. It activates audiences across channels like CTV and social media while providing real-time analytics and transparent reporting. Marketers gain a cohesive view of consumer behavior without sacrificing privacy.

Key Features & Benefits

cookieless identity resolution
Semcasting claims that its unique cookieless identity resolution technology allows precise and privacy-compliant targeting without relying on cookies.
accelerated campaign activation
Semcasting claims that its AudienceDesigner platform accelerates campaign activation with self-service identity resolution and unmatched match rates.
data-driven campaigns
Semcasting claims that its Managed Services offer data-driven campaigns with full transparency and measurable results to optimize audience targeting.
Compare all Audience Data & Enhancement Vendors Head-to-Head