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Comparison BlotOut vs. Opensend Audience Data & Enhancement Vendor Comparison

BlotOut and Opensend are Audience Data & Enhancement vendors.

blotout.io
BlotOut Restores marketing signals post-cookie era accurately They focus on Identity Resolution.

opensend.com
Opensend Identify and convert high-intent site visitors. They focus on Anonymous Visitor Identification.

BlotOut or Opensend?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

BlotOut

"Restores marketing signals post-cookie era accurately"
Focused on Identity Resolution .
Blotout helps marketers keep accurate marketing signals despite privacy changes. It provides a unique lifetime ID to recognize customers, restoring cart data and remarketing to customers who would otherwise be lost post-cookie. It offers real-time analytics and performance rebuilding with minimal code changes.

Key Features & Benefits

Accuracy and Compliance
Blotout claims that its lifetime ID recognizes new and returning customers with 100% accuracy while maintaining compliance with global privacy laws.
Boosting Marketing Performance
Blotout claims to boost marketing and ad performance by rebuilding signals around a lifetime ID, allowing remarketing of every site visit in real-time.
Customer Retention Solution
Blotout claims to solve the issue of returning customers showing up as anonymous by capturing their visits with just one line of code.

Opensend

"Identify and convert high-intent site visitors."
Focused on Anonymous Visitor Identification .
Opensend identifies engaged site visitors you might miss and enables conversion without opt-ins. It bridges gaps in reach by using data insights to retarget across email, ads, and even mail. Its lightweight setup easily integrates with existing workflows, freeing marketers to refine strategies instead of managing tech.

Key Features & Benefits

Higher visitor engagement rates
Opensend claims that their solution for identifying anonymous visitors leads to higher engagement rates compared to other platforms.
Superior data quality assurance
Opensend claims that it offers higher quality leads by providing accurate identity data for retargeting.
Exceptional return on investment
Opensend claims that users see significant ROI improvements, with some clients experiencing up to 26.1x ROI.
Compare all Audience Data & Enhancement Vendors Head-to-Head