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Comparison Liveramp vs. BlotOut Data Enrichment and Addressability Vendor Comparison

Liveramp and BlotOut are Audience Data & Enhancement vendors.

liveramp.com
Liveramp Connects and collaborates data for better insights. They focus on Data Onboarding.

blotout.io
BlotOut Restores marketing signals post-cookie era accurately They focus on Identity Resolution.

Liveramp or BlotOut?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Liveramp

"Connects and collaborates data for better insights."
Focused on Data Onboarding .
LiveRamp enables marketers to connect data from multiple sources to create a comprehensive view of the customer. It helps them collaborate with partners without losing data privacy, improving customer insights and campaign performance across various platforms. This approach simplifies multi-channel marketing and refines targeting strategies.

BlotOut

"Restores marketing signals post-cookie era accurately"
Focused on Identity Resolution .
Blotout helps marketers keep accurate marketing signals despite privacy changes. It provides a unique lifetime ID to recognize customers, restoring cart data and remarketing to customers who would otherwise be lost post-cookie. It offers real-time analytics and performance rebuilding with minimal code changes.

Key Features & Benefits

Accuracy and Compliance
Blotout claims that its lifetime ID recognizes new and returning customers with 100% accuracy while maintaining compliance with global privacy laws.
Boosting Marketing Performance
Blotout claims to boost marketing and ad performance by rebuilding signals around a lifetime ID, allowing remarketing of every site visit in real-time.
Customer Retention Solution
Blotout claims to solve the issue of returning customers showing up as anonymous by capturing their visits with just one line of code.
Compare all Audience Data & Enhancement Vendors Head-to-Head