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Comparison Retention.com vs. Audigent Audience Data & Enhancement Vendor Comparison

Retention.com and Audigent are Audience Data & Enhancement vendors.

retention.com
Retention.com Turning anonymous site visitors into marketable leads. They focus on Anonymous Visitor Identification.

audigent.com
Audigent Transforms first-party data into actionable media strategies They focus on Targeting & Data Activation and Private Marketplace (PMP).

Retention.com or Audigent?
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Retention.com

"Turning anonymous site visitors into marketable leads."
Focused on Anonymous Visitor Identification .
Retention.com helps marketers make sense of anonymous web traffic. By identifying visitors, it turns them into valuable leads. The company pushes these into existing marketing channels as first-party data. This makes personalizing messages easier and more targeted, boosting revenue along the way.

Key Features & Benefits

Product innovation
Retention.com claims that its identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue by 2-3x.
Email list growth
Retention.com claims that it can expand your email list by identifying website visitors, even if they don't fill out a form.
Cost savings
Retention.com claims that it can lower acquisition costs, acquire more customers, and boost revenue for Shopify merchants.

Audigent

"Transforms first-party data into actionable media strategies"
Focused on Targeting & Data Activation and Private Marketplace (PMP) .
Audigent uses first-party data to optimize media strategies without relying on cookies. By harnessing partnerships with major publishers and data curation, Audigent enhances programmatic advertising efficiency. Its tools enable advertisers to target accurately and navigate the changing digital privacy landscape effectively.

Key Features & Benefits

privacy-safe identity solution
Audigent claims that its Hadron ID™ offers a future-proof, privacy-safe identity solution, ensuring interoperability without cookies.
optimized data curation
Audigent claims that its SmartPMP™, ContextualPMP™, and CognitivePMP products optimize consumer-safe data with premium inventory at scale.
unique supply-demand alignment
Audigent claims that its platform aligns supply- and demand-side technologies uniquely, optimizing media performance for digital campaigns.
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