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Comparison Liveramp vs. SmartRecognition Data Enrichment and Addressability Vendor Comparison

Liveramp and SmartRecognition are Audience Data & Enhancement vendors.

liveramp.com
Liveramp Connects and collaborates data for better insights. They focus on Data Onboarding.

smartrecognition.com
SmartRecognition Identifies anonymous website visitors for targeted marketing They focus on Anonymous Visitor Identification.

Liveramp or SmartRecognition?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Liveramp

"Connects and collaborates data for better insights."
Focused on Data Onboarding .
LiveRamp enables marketers to connect data from multiple sources to create a comprehensive view of the customer. It helps them collaborate with partners without losing data privacy, improving customer insights and campaign performance across various platforms. This approach simplifies multi-channel marketing and refines targeting strategies.

SmartRecognition

"Identifies anonymous website visitors for targeted marketing"
Focused on Anonymous Visitor Identification .
Smart Recognition identifies anonymous website visitors, allowing businesses to remarket directly. This tool captures and converts anonymous traffic into leads, feeding those details into CRM or email systems. By leveraging A.I. and big data, businesses can conduct cost-effective retargeting across major networks like Facebook and Google, improving their reach.

Key Features & Benefits

Record Breaking ROI
Smart Recognition claims that with the ability to remarket to much more traffic via email and remarketing campaigns, clients generate a much larger and faster ROI.
Identify More Opportunities
Smart Recognition claims to unlock the potential to identify 10x more opportunities by actually identifying anonymous website visitors to retarget them.
Grow Email List
Smart Recognition claims to be the fastest method to grow an email list by capturing emails of up to 40% of anonymous website visitors instead of just 2-5%.
Compare all Audience Data & Enhancement Vendors Head-to-Head