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Comparison Truthset vs. Opensend Audience Data & Enhancement Vendor Comparison

Truthset and Opensend are Audience Data & Enhancement vendors.

truthset.io
Truthset Provides accurate consumer data for marketing success. They focus on Identity Resolution.

opensend.com
Opensend Identify and convert high-intent site visitors. They focus on Anonymous Visitor Identification.

Truthset or Opensend?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Truthset

"Provides accurate consumer data for marketing success."
Focused on Identity Resolution .
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.

Opensend

"Identify and convert high-intent site visitors."
Focused on Anonymous Visitor Identification .
Opensend identifies engaged site visitors you might miss and enables conversion without opt-ins. It bridges gaps in reach by using data insights to retarget across email, ads, and even mail. Its lightweight setup easily integrates with existing workflows, freeing marketers to refine strategies instead of managing tech.

Key Features & Benefits

Higher visitor engagement rates
Opensend claims that their solution for identifying anonymous visitors leads to higher engagement rates compared to other platforms.
Superior data quality assurance
Opensend claims that it offers higher quality leads by providing accurate identity data for retargeting.
Exceptional return on investment
Opensend claims that users see significant ROI improvements, with some clients experiencing up to 26.1x ROI.
Compare all Audience Data & Enhancement Vendors Head-to-Head