Blurbs Logo

Comparison BlotOut vs. Eyeota Audience Data & Enhancement Vendor Comparison

BlotOut and Eyeota are Audience Data & Enhancement vendors.

blotout.io
BlotOut Restores marketing signals post-cookie era accurately They focus on Identity Resolution.

eyeota.com
Eyeota Provides privacy-safe audience targeting data solutions. They focus on Targeting & Data Activation.

BlotOut or Eyeota?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

BlotOut

"Restores marketing signals post-cookie era accurately"
Focused on Identity Resolution .
Blotout helps marketers keep accurate marketing signals despite privacy changes. It provides a unique lifetime ID to recognize customers, restoring cart data and remarketing to customers who would otherwise be lost post-cookie. It offers real-time analytics and performance rebuilding with minimal code changes.

Key Features & Benefits

Accuracy and Compliance
Blotout claims that its lifetime ID recognizes new and returning customers with 100% accuracy while maintaining compliance with global privacy laws.
Boosting Marketing Performance
Blotout claims to boost marketing and ad performance by rebuilding signals around a lifetime ID, allowing remarketing of every site visit in real-time.
Customer Retention Solution
Blotout claims to solve the issue of returning customers showing up as anonymous by capturing their visits with just one line of code.

Eyeota

"Provides privacy-safe audience targeting data solutions."
Focused on Targeting & Data Activation .
Eyeota helps marketers navigate complex ad landscapes by providing privacy-safe audience data, enabling precision targeting across digital channels. With a global data marketplace, they enhance first-party data, improve omnichannel performance, and support seamless integration, helping brands maximize campaign impact.

Key Features & Benefits

Global reach provider
Eyeota claims that they are a global provider of audience data for marketing and advertising across 36 global markets.
Privacy-compliant data
Eyeota claims that they deliver addressable, privacy-compliant audience data to help marketers reach customers.
Omnichannel campaign boost
Eyeota claims their audience data can help boost omnichannel campaign performance for brands and agencies.
Compare all Audience Data & Enhancement Vendors Head-to-Head