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Comparison BlotOut vs. OwnID Audience Data & Enhancement Vendor Comparison

BlotOut and OwnID are Audience Data & Enhancement vendors.

blotout.io
BlotOut Restores marketing signals post-cookie era accurately They focus on Identity Resolution.

ownid.com
OwnID Eliminates passwords with biometric login and registration. They focus on Anonymous Visitor Identification.

BlotOut or OwnID?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

BlotOut

"Restores marketing signals post-cookie era accurately"
Focused on Identity Resolution .
Blotout helps marketers keep accurate marketing signals despite privacy changes. It provides a unique lifetime ID to recognize customers, restoring cart data and remarketing to customers who would otherwise be lost post-cookie. It offers real-time analytics and performance rebuilding with minimal code changes.

Key Features & Benefits

Accuracy and Compliance
Blotout claims that its lifetime ID recognizes new and returning customers with 100% accuracy while maintaining compliance with global privacy laws.
Boosting Marketing Performance
Blotout claims to boost marketing and ad performance by rebuilding signals around a lifetime ID, allowing remarketing of every site visit in real-time.
Customer Retention Solution
Blotout claims to solve the issue of returning customers showing up as anonymous by capturing their visits with just one line of code.

OwnID

"Eliminates passwords with biometric login and registration."
Focused on Anonymous Visitor Identification .
OwnID enables marketers to ditch passwords for user logins, increasing security and reducing dropout rates. Passkeys like biometrics streamline registration and login, enhancing user experience. AI-driven authentication caters to both human users and AI agents, maintaining security in a dynamic landscape where seamless automation is key.

Key Features & Benefits

Enhanced Security Standards
OwnID claims that their platform eliminates password-related risks, protecting customers from common online security threats.
Higher User Engagement
OwnID claims that their seamless biometric authentication increases customer logins, improving user engagement.
Improved Business ROI
OwnID claims that their passkey-first authentication boosts web conversion and creates a strong ROI for businesses.
Compare all Audience Data & Enhancement Vendors Head-to-Head