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Comparison BDEX vs. Upstack Data Audience Data & Enhancement Vendor Comparison

BDEX and Upstack Data are Audience Data & Enhancement vendors.

bdex.com
BDEX Detailed consumer profiling through identity resolution services. They focus on Anonymous Visitor Identification.

upstackdata.com
Upstack Data Identifies hidden visitors to recover revenue They focus on Anonymous Visitor Identification.

BDEX or Upstack Data?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

BDEX

"Detailed consumer profiling through identity resolution services."
Focused on Anonymous Visitor Identification .
This platform enhances marketing strategies by facilitating identity matching and data enrichment. Businesses can authenticate over 470 million hashed email-MAID-IP matches, analyze trillions of ID signals, and build custom audiences. It detangles consumer data complexities, offering a data-driven approach to consumer identity mapping.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Financial Services
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Subscription-based
Tiered pricing
Custom contract pricing

Key Features & Benefits

multi-channel identity resolution
BDEX claims that their Identity Graph authenticates over 470 million hashed email-MAID-IP matches across the US by analyzing over 200 billion ID signals each month.
first-party data enrichment
BDEX claims that their Omni IQ product helps businesses find people who match their existing first-party customer data and enrich it with real-time data signals.
cookieless future solution
BDEX claims that their solutions, like Omni IQ, are designed to help businesses adapt to the cookieless future by leveraging first-party data and identity resolution.

Upstack Data

"Identifies hidden visitors to recover revenue"
Focused on Anonymous Visitor Identification .
Upstack Data helps marketers identify and leverage hidden website visitors to recover lost revenue. It uses advanced tracking and identity resolution to recognize anonymous visitors and send personalized messaging, boosting conversions. The platform integrates with tools like Klaviyo and Meta for enhanced data-driven marketing strategies.

Key Features & Benefits

Improved data accuracy
Upstack Data claims that their session enrichment and CAPI perform 35% better than competitors, improving data accuracy.
Enhanced audience tracking
Upstack Data claims that they improve audience recognition by up to 60% with their Identity Resolution and PersistentID+.
Higher ROI performance
Upstack Data claims their platform boosts Klaviyo ROI with 45% more abandonment capture, enhancing email marketing effectiveness.
Compare all Audience Data & Enhancement Vendors Head-to-Head