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Comparison Truthset vs. Upstack Data Audience Data & Enhancement Vendor Comparison

Truthset and Upstack Data are Audience Data & Enhancement and Data Enrichment and Addressability vendors.

truthset.io
Truthset Provides accurate consumer data for marketing success. They focus on Identity Resolution.

upstackdata.com
Upstack Data Identifies hidden visitors to recover revenue They focus on Anonymous Visitor Identification.

Truthset or Upstack Data?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Truthset

"Provides accurate consumer data for marketing success."
Focused on Identity Resolution .
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.

Upstack Data

"Identifies hidden visitors to recover revenue"
Focused on Anonymous Visitor Identification .
Upstack Data helps marketers identify and leverage hidden website visitors to recover lost revenue. It uses advanced tracking and identity resolution to recognize anonymous visitors and send personalized messaging, boosting conversions. The platform integrates with tools like Klaviyo and Meta for enhanced data-driven marketing strategies.

Key Features & Benefits

Improved data accuracy
Upstack Data claims that their session enrichment and CAPI perform 35% better than competitors, improving data accuracy.
Enhanced audience tracking
Upstack Data claims that they improve audience recognition by up to 60% with their Identity Resolution and PersistentID+.
Higher ROI performance
Upstack Data claims their platform boosts Klaviyo ROI with 45% more abandonment capture, enhancing email marketing effectiveness.
Compare all Audience Data & Enhancement Vendors Head-to-Head