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Comparison InMarket vs. Opensend Audience Data & Enhancement Vendor Comparison

InMarket and Opensend are Audience Data & Enhancement vendors.

inmarket.com
InMarket Links brands with consumers in real time They focus on Targeting & Data Activation and Customer & Market Intelligence.

opensend.com
Opensend Identify and convert high-intent site visitors. They focus on Anonymous Visitor Identification.

InMarket or Opensend?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

InMarket

"Links brands with consumers in real time"
Focused on Targeting & Data Activation and Customer & Market Intelligence .
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.

Key Features & Benefits

Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.

Opensend

"Identify and convert high-intent site visitors."
Focused on Anonymous Visitor Identification .
Opensend identifies engaged site visitors you might miss and enables conversion without opt-ins. It bridges gaps in reach by using data insights to retarget across email, ads, and even mail. Its lightweight setup easily integrates with existing workflows, freeing marketers to refine strategies instead of managing tech.

Key Features & Benefits

Higher visitor engagement rates
Opensend claims that their solution for identifying anonymous visitors leads to higher engagement rates compared to other platforms.
Superior data quality assurance
Opensend claims that it offers higher quality leads by providing accurate identity data for retargeting.
Exceptional return on investment
Opensend claims that users see significant ROI improvements, with some clients experiencing up to 26.1x ROI.
Compare all Audience Data & Enhancement Vendors Head-to-Head