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Comparison BlotOut vs. Epsilon Audience Data & Enhancement Vendor Comparison

BlotOut and Epsilon are Audience Data & Enhancement vendors.

blotout.io
BlotOut Restores marketing signals post-cookie era accurately They focus on Identity Resolution.

epsilon.com
Epsilon Data-driven marketing focused on measurable results. They focus on Identity Resolution and Data Onboarding.

BlotOut or Epsilon?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

BlotOut

"Restores marketing signals post-cookie era accurately"
Focused on Identity Resolution .
Blotout helps marketers keep accurate marketing signals despite privacy changes. It provides a unique lifetime ID to recognize customers, restoring cart data and remarketing to customers who would otherwise be lost post-cookie. It offers real-time analytics and performance rebuilding with minimal code changes.

Key Features & Benefits

Accuracy and Compliance
Blotout claims that its lifetime ID recognizes new and returning customers with 100% accuracy while maintaining compliance with global privacy laws.
Boosting Marketing Performance
Blotout claims to boost marketing and ad performance by rebuilding signals around a lifetime ID, allowing remarketing of every site visit in real-time.
Customer Retention Solution
Blotout claims to solve the issue of returning customers showing up as anonymous by capturing their visits with just one line of code.

Epsilon

"Data-driven marketing focused on measurable results."
Focused on Identity Resolution and Data Onboarding .
Epsilon delivers precise marketing by leveraging customer data insights. They offer tailored strategies that drive business outcomes. With a focus on tangible results, Epsilon helps marketers cut through the clutter and optimize campaigns. The platform's strength lies in its ability to integrate data effectively across channels.

Key Features & Benefits

Outcome-focused marketing superiority
Epsilon claims that they lead in outcome-based marketing strategies improving client campaign results.
Advanced data analytics technology
Epsilon claims that they use cutting-edge data analytics to ensure precise audience targeting.
Comprehensive personalization solutions
Epsilon claims that their personalization techniques increase customer engagement and conversion rates.
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