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Comparison Truthset vs. Audigent Audience Data & Enhancement Vendor Comparison

Truthset and Audigent are Audience Data & Enhancement vendors.

truthset.io
Truthset Provides accurate consumer data for marketing success. They focus on Identity Resolution.

audigent.com
Audigent Transforms first-party data into actionable media strategies They focus on Targeting & Data Activation and Private Marketplace (PMP).

Truthset or Audigent?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Truthset

"Provides accurate consumer data for marketing success."
Focused on Identity Resolution .
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.

Audigent

"Transforms first-party data into actionable media strategies"
Focused on Targeting & Data Activation and Private Marketplace (PMP) .
Audigent uses first-party data to optimize media strategies without relying on cookies. By harnessing partnerships with major publishers and data curation, Audigent enhances programmatic advertising efficiency. Its tools enable advertisers to target accurately and navigate the changing digital privacy landscape effectively.

Key Features & Benefits

privacy-safe identity solution
Audigent claims that its Hadron ID™ offers a future-proof, privacy-safe identity solution, ensuring interoperability without cookies.
optimized data curation
Audigent claims that its SmartPMP™, ContextualPMP™, and CognitivePMP products optimize consumer-safe data with premium inventory at scale.
unique supply-demand alignment
Audigent claims that its platform aligns supply- and demand-side technologies uniquely, optimizing media performance for digital campaigns.
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