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Comparison arity vs. Semcasting Audience Data & Enhancement Vendor Comparison

arity and Semcasting are Audience Data & Enhancement vendors.

arity.com
arity Analyzes driving data for smarter business decisions They focus on AI-Based Consumer Insights.

semcasting.com
Semcasting Privacy-compliant identity resolution without cookies They focus on Identity Resolution, Targeting & Data Activation and Data Onboarding.

arity or Semcasting?
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arity.com
Full Blurb

arity

"Analyzes driving data for smarter business decisions"
Focused on AI-Based Consumer Insights .
Arity helps marketers by turning driving behavior data into actionable insights. Analyzing vast datasets, they identify patterns and trends, enabling better audience targeting and campaign strategy. They leverage data to inform timing, location, and personalization. It's about making marketing efforts more relevant through a deep understanding of how drivers behave, move, and engage.
semcasting.com
Full Blurb

Semcasting

"Privacy-compliant identity resolution without cookies"
Focused on Identity Resolution, Targeting & Data Activation and Data Onboarding .
Semcasting enables marketers to target and measure audiences using deterministic identity solutions without relying on cookies. It activates audiences across channels like CTV and social media while providing real-time analytics and transparent reporting. Marketers gain a cohesive view of consumer behavior without sacrificing privacy.

Key Features & Benefits

cookieless identity resolution
Semcasting claims that its unique cookieless identity resolution technology allows precise and privacy-compliant targeting without relying on cookies.
accelerated campaign activation
Semcasting claims that its AudienceDesigner platform accelerates campaign activation with self-service identity resolution and unmatched match rates.
data-driven campaigns
Semcasting claims that its Managed Services offer data-driven campaigns with full transparency and measurable results to optimize audience targeting.
Compare all Audience Data & Enhancement Vendors Head-to-Head