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Comparison Truthset vs. arity Audience Data & Enhancement Vendor Comparison

Truthset and arity are Audience Data & Enhancement vendors.

truthset.io
Truthset Provides accurate consumer data for marketing success. They focus on Identity Resolution.

arity.com
arity Analyzes driving data for smarter business decisions They focus on AI-Based Consumer Insights.

Truthset or arity?
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Truthset

"Provides accurate consumer data for marketing success."
Focused on Identity Resolution .
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.

arity

"Analyzes driving data for smarter business decisions"
Focused on AI-Based Consumer Insights .
Arity helps marketers by turning driving behavior data into actionable insights. Analyzing vast datasets, they identify patterns and trends, enabling better audience targeting and campaign strategy. They leverage data to inform timing, location, and personalization. It's about making marketing efforts more relevant through a deep understanding of how drivers behave, move, and engage.
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