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Comparison Retention.com vs. Eyeota Audience Data & Enhancement Vendor Comparison

Retention.com and Eyeota are Audience Data & Enhancement vendors.

retention.com
Retention.com Turning anonymous site visitors into marketable leads. They focus on Anonymous Visitor Identification.

eyeota.com
Eyeota Provides privacy-safe audience targeting data solutions. They focus on Targeting & Data Activation.

Retention.com or Eyeota?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Retention.com

"Turning anonymous site visitors into marketable leads."
Focused on Anonymous Visitor Identification .
Retention.com helps marketers make sense of anonymous web traffic. By identifying visitors, it turns them into valuable leads. The company pushes these into existing marketing channels as first-party data. This makes personalizing messages easier and more targeted, boosting revenue along the way.

Key Features & Benefits

Product innovation
Retention.com claims that its identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue by 2-3x.
Email list growth
Retention.com claims that it can expand your email list by identifying website visitors, even if they don't fill out a form.
Cost savings
Retention.com claims that it can lower acquisition costs, acquire more customers, and boost revenue for Shopify merchants.

Eyeota

"Provides privacy-safe audience targeting data solutions."
Focused on Targeting & Data Activation .
Eyeota helps marketers navigate complex ad landscapes by providing privacy-safe audience data, enabling precision targeting across digital channels. With a global data marketplace, they enhance first-party data, improve omnichannel performance, and support seamless integration, helping brands maximize campaign impact.

Key Features & Benefits

Global reach provider
Eyeota claims that they are a global provider of audience data for marketing and advertising across 36 global markets.
Privacy-compliant data
Eyeota claims that they deliver addressable, privacy-compliant audience data to help marketers reach customers.
Omnichannel campaign boost
Eyeota claims their audience data can help boost omnichannel campaign performance for brands and agencies.
Compare all Audience Data & Enhancement Vendors Head-to-Head