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Comparison Truthset vs. OwnID Audience Data & Enhancement Vendor Comparison

Truthset and OwnID are Audience Data & Enhancement vendors.

truthset.io
Truthset Provides accurate consumer data for marketing success. They focus on Identity Resolution.

ownid.com
OwnID Eliminates passwords with biometric login and registration. They focus on Anonymous Visitor Identification.

Truthset or OwnID?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Truthset

"Provides accurate consumer data for marketing success."
Focused on Identity Resolution .
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.

OwnID

"Eliminates passwords with biometric login and registration."
Focused on Anonymous Visitor Identification .
OwnID enables marketers to ditch passwords for user logins, increasing security and reducing dropout rates. Passkeys like biometrics streamline registration and login, enhancing user experience. AI-driven authentication caters to both human users and AI agents, maintaining security in a dynamic landscape where seamless automation is key.

Key Features & Benefits

Enhanced Security Standards
OwnID claims that their platform eliminates password-related risks, protecting customers from common online security threats.
Higher User Engagement
OwnID claims that their seamless biometric authentication increases customer logins, improving user engagement.
Improved Business ROI
OwnID claims that their passkey-first authentication boosts web conversion and creates a strong ROI for businesses.
Compare all Audience Data & Enhancement Vendors Head-to-Head