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Comparison Truthset vs. Semcasting Audience Data & Enhancement Vendor Comparison

Truthset and Semcasting are Audience Data & Enhancement and Data Enrichment and Addressability vendors.

truthset.io
Truthset Provides accurate consumer data for marketing success. They focus on Identity Resolution.

semcasting.com
Semcasting Privacy-compliant identity resolution without cookies They focus on Identity Resolution, Targeting & Data Activation and Data Onboarding.

Truthset or Semcasting?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

truthset.io
Full Blurb

Truthset

"Provides accurate consumer data for marketing success."
Focused on Identity Resolution .
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.

Key Features & Benefits

More accurate demographic targeting
Truthset claims that they provide 30-60% more accurate demographic targeting compared to competitors.
Increased match rates and scale
Truthset claims their solutions offer a 20-70% increase in match rates and scale with data accuracy.
Improved campaign performance
Truthset claims to achieve over 50% improved campaign performance due to enhanced data accuracy.
semcasting.com
Full Blurb

Semcasting

"Privacy-compliant identity resolution without cookies"
Focused on Identity Resolution, Targeting & Data Activation and Data Onboarding .
Semcasting enables marketers to target and measure audiences using deterministic identity solutions without relying on cookies. It activates audiences across channels like CTV and social media while providing real-time analytics and transparent reporting. Marketers gain a cohesive view of consumer behavior without sacrificing privacy.

Key Features & Benefits

cookieless identity resolution
Semcasting claims that its unique cookieless identity resolution technology allows precise and privacy-compliant targeting without relying on cookies.
accelerated campaign activation
Semcasting claims that its AudienceDesigner platform accelerates campaign activation with self-service identity resolution and unmatched match rates.
data-driven campaigns
Semcasting claims that its Managed Services offer data-driven campaigns with full transparency and measurable results to optimize audience targeting.
Compare all Audience Data & Enhancement Vendors Head-to-Head