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Comparison Wiland vs. Audigent Audience Data & Enhancement Vendor Comparison

Wiland and Audigent are Audience Data & Enhancement vendors.

wiland.com
Wiland Analyze consumer transaction data for targeted marketing. They focus on AI-Based Consumer Insights and Targeting & Data Activation.

audigent.com
Audigent Transforms first-party data into actionable media strategies They focus on Targeting & Data Activation and Private Marketplace (PMP).

Wiland or Audigent?
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Wiland

"Analyze consumer transaction data for targeted marketing."
Focused on AI-Based Consumer Insights and Targeting & Data Activation .
Wiland uses transaction data to help marketers pinpoint highly qualified audiences primed to purchase. They offer refined data improving customer profiling, letting marketers target ads effectively. Their model identifies repeat buyers, helping brands increase ROI through precise audience targeting across multiple channels.

Key Features & Benefits

Most consumer spending signals
Wiland claims that they have more individual-level U.S. spending data than anyone else, continually refreshed for accuracy.
Best response prediction platform
Wiland claims that their AI-driven response prediction platform predicts customer spending with unprecedented accuracy.
Audiences and data outperform
Wiland claims that their marketing audiences produce immediate responses and high long-term value for businesses.

Audigent

"Transforms first-party data into actionable media strategies"
Focused on Targeting & Data Activation and Private Marketplace (PMP) .
Audigent uses first-party data to optimize media strategies without relying on cookies. By harnessing partnerships with major publishers and data curation, Audigent enhances programmatic advertising efficiency. Its tools enable advertisers to target accurately and navigate the changing digital privacy landscape effectively.

Key Features & Benefits

privacy-safe identity solution
Audigent claims that its Hadron ID™ offers a future-proof, privacy-safe identity solution, ensuring interoperability without cookies.
optimized data curation
Audigent claims that its SmartPMP™, ContextualPMP™, and CognitivePMP products optimize consumer-safe data with premium inventory at scale.
unique supply-demand alignment
Audigent claims that its platform aligns supply- and demand-side technologies uniquely, optimizing media performance for digital campaigns.
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