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Comparison Liveramp vs. Audigent Data Enrichment and Addressability Vendor Comparison

Liveramp and Audigent are Audience Data & Enhancement vendors.

liveramp.com
Liveramp Connects and collaborates data for better insights. They focus on Data Onboarding.

audigent.com
Audigent Transforms first-party data into actionable media strategies They focus on Targeting & Data Activation and Private Marketplace (PMP).

Liveramp or Audigent?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Liveramp

"Connects and collaborates data for better insights."
Focused on Data Onboarding .
LiveRamp enables marketers to connect data from multiple sources to create a comprehensive view of the customer. It helps them collaborate with partners without losing data privacy, improving customer insights and campaign performance across various platforms. This approach simplifies multi-channel marketing and refines targeting strategies.

Audigent

"Transforms first-party data into actionable media strategies"
Focused on Targeting & Data Activation and Private Marketplace (PMP) .
Audigent uses first-party data to optimize media strategies without relying on cookies. By harnessing partnerships with major publishers and data curation, Audigent enhances programmatic advertising efficiency. Its tools enable advertisers to target accurately and navigate the changing digital privacy landscape effectively.

Key Features & Benefits

privacy-safe identity solution
Audigent claims that its Hadron ID™ offers a future-proof, privacy-safe identity solution, ensuring interoperability without cookies.
optimized data curation
Audigent claims that its SmartPMP™, ContextualPMP™, and CognitivePMP products optimize consumer-safe data with premium inventory at scale.
unique supply-demand alignment
Audigent claims that its platform aligns supply- and demand-side technologies uniquely, optimizing media performance for digital campaigns.
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